Narrative Intelligence
What is Narrative Intelligence?
Narrative Intelligence is the ability to listen, understand, and analyze stories to shape human interactions and decision-making. Scientific research has shown that narratives play a crucial role in how we perceive the world and make choices.
By developing narrative intelligence, individuals and organizations can:
Improve communication and leadership
Strengthen decision-making and strategic thinking
Foster authentic relationships and community engagement
“The stories we tell literally make the world. If you want to change the world, you need to change your story.”
Michael Margolis
Narrative Intelligence in Society & Business
In Society:
Narratives influence public opinion, media discourse, and policy-making.
Understanding narrative intelligence helps detect biases, stereotypes, and misinformation.
In Business:
Markets and businesses are driven by conversations, online media, and corporate storytelling.
Organizations that master narrative intelligence gain an edge in branding, leadership, and employee engagement.
Narrative models help businesses analyze trends, counter misinformation, and develop stronger connections with their audience.
“He who controls the narrative controls history.“
George Orwell
Narrative Intelligence in Politics & Economy
Governments and institutions use narrative intelligence to:
- Understand public sentiment and policy trends.
- Counter misinformation and narrative manipulation.
- Detect emerging threats and social movements in real-time.
- Improve crisis communication and strategic planning.
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